OTTAWA – Shopify says shoppers broke a Black Friday record this year, with more than $ 2.9 billion in sales on its platforms, and that many shoppers had good deals during lunch hour.

The Ottawa-based e-commerce company says shoppers also spent more, on average, this year than last year, and more than two-thirds of sales came from mobile devices.

The peak sales hour was at 12 p.m. ET, with shoppers around the world spending $ 3.1 million per minute around 12:02 p.m. Shopify said $ 1 billion in sales had already been made by 4 a.m. ET, four hours earlier than in 2020.

Ottawa ranked fourth out of the top five Canadian cities where shoppers buy, with Toronto at the top of the list. Calgary and Montreal were second and third, respectively, and Vancouver fifth. Ottawa was also in the top five for most curbside pickup orders and local delivery orders (fifth in each category).

The average price of the cart was C $ 150.11, up from $ 128.50 last year, according to company statistics. Sixty-seven percent of orders in Canada were placed on a mobile device, compared to 61 percent. Last year’s Black Friday sales total was $ 2.4 billion.

Clothing and accessories were the most popular items, followed by household and garden items, health and beauty products, food and beverages, and toys and games. Food and drink were at the top of the list for local delivery orders.

Buyers in London, England lead Shopify’s global sales. New York, Los Angeles, Brooklyn and Chicago complete the top five cities in the world.


According to Shopify, its trending items are The Nugget sofa, Luna leggings, the HydroJug Black Friday Pack, the Brooklinen Luxe Core Sheet Set, and the Perfect pot.

The average price of the cart around the world was US $ 101.20, up from $ 90.70 last year.

The company also says more than 23,000 tonnes of carbon removal has been funded to offset emissions from the delivery of every order placed on the Shopify platform on Black Friday.

Shopify powers over 1.7 million merchants globally in 175 countries.

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