Global Digital Marketing Software Market (DMS) was valued at US $ 37.43 billion in 2017 and is expected to reach US $ 90.32 billion by 2026, at a CAGR of 13.9% over a forecast period.
The global digital marketing software market based on component, software, service, type of deployment, organization size, industry vertical, and region. In terms of components, the global digital marketing software market is categorized into software and services. Based on software, the global digital marketing software market is categorized into customer relationship management software, email marketing software, social media advertising, search marketing software, web content management software , marketing automation software, campaign management and video advertising.
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On the basis of service, the global digital marketing software market is divided into professional services and managed services. By type of deployment, the global digital marketing software market is categorized as cloud-on-premises. In terms of organization size, the global digital marketing software market is divided into large enterprises and small to medium enterprises (SMEs). Based on industry vertical, the global digital marketing software market is categorized into BFSI, Transportation & Logistics, Consumer & Retail, Education, Healthcare, Manufacturing, Media & Entertainment, Telecommunications & IT, travel and hospitality, and others. By region, North America, Europe, Asia-Pacific, Middle East and Africa and Latin America.
Global Digital Marketing Software (DMS) Market
Software-based advertising on social media enables businesses to establish customer engagement and improve their brand presence among customers. With the growing interest of customers in social media, companies prefer to advertise their products on social media to improve ad performance tracking, resulting in increased ROI.
In terms of vertical industry, the media and entertainment industry is a major contributor to the growth of the digital marketing software market. Media companies are investing in digital marketing software to integrate data and analytics from multiple sources. The media and entertainment vertical is also reaping the benefits of digital marketing software by providing customers with a personalized experience to acquire new subscribers with the goal of retaining them.
The share of digital marketing software in the overall marketing budget of companies and real-time marketing is increasing due to the increasing importance of digital marketing, which increases the need for digital marketing software, thus driving the growth of the market. Marlet. The growing use of the Internet and broadband connections make it a potential platform for developing customer interaction. The high attractiveness of the social media platform and the increase in the use of mobile devices make it a potential platform for customer interaction and engagement. Social media advertising has grown rapidly and has become an effective platform to post a concept, idea, or indirect advertisements. The growing popularity of social media websites is expected to drive the digital marketing software market during the forecast period.
Lack of skilled workforce in coding and managing marketing software is believed to hamper the growth of the market. The shortage of qualified employees has resulted in high fixed costs for software development, thus raising prices for end users. The high costs involved in digital marketing are also expected to offset the growth of the market.
The growing popularity of trending videos and videos on the Internet used by businesses for advertising purposes are replacing traditional TV advertisements, opening up new market opportunities.
In terms of region, North America is the largest market in the global digital marketing software market. The growing market share of this segment is mainly due to the high budget availability to be devoted to new technologies. One of the major factors in the growth of the digital marketing software market in North America is personalized marketing materials that are attractive to an individual client.
Some of the major players in the global digital marketing software market are Adobe System, Oracle Corporation, IBM Corporation, SAP AG, Microsoft, Marketo, Salesforce.com, INC., SAS Institute, INC., Hewlett-Packard, and Hubspot.
Global Digital Marketing Software (DMS) Market Scope
Global Digital Marketing Software (DMS) Market By Component
Global Digital Marketing Software (DMS) Market By Software
• Customer relationship management software
• Email marketing software
• Advertising on social networks
• Search marketing software
• Web content management software
• Marketing automation software
• Campaign management
• Video advertising
Global Digital Marketing Software (DMS) Market By Service
• Professional service
• Managed service
Global Digital Marketing Software (DMS) Market By Deployment Type
• On the site
Global Digital Marketing Software (DMS) Market By Organization Size
• Large companies
• Small and medium-sized enterprises (SMEs)
Global Digital Marketing Software (DMS) Market By Industry
• Transport and logistics
• Consumer goods and retail
• Health care
• Media and entertainment
• Telecom and IT
• Travel and hospitality
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Global Digital Marketing Software (DMS) Market By Geography
• North America
• Asia Pacific
• Middle East and Africa
• Latin America
Key players operating in the global digital marketing software (DMS) market
• Adobe system
• Oracle Corporation
• IBM Corporation
• SAP SA
• Salesforce.com, INC.
• Institut SAS, INC.
• Hewlett Packard
• Act-On software
• Simply Cast
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