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The platform offers powerful customer engagement for organizations through the community

ARLINGTON, Va. – Higher Logic, the leading cloud-based community platform, reinforces its commitment to creating more meaningful relationships for organizations and their customers with the launch of a refreshed Higher Logic Vanilla product brand and new capabilities software.

“Higher Logic’s purpose is to connect people, knowledge and ideas to improve lives and organizations,” said Kevin Boyce, CEO of Higher Logic. “Following the acquisition of Vanilla Forums last year, Higher Logic has continued to accelerate innovation for our customers and their end users to increase engagement and build connections. With today’s announcement, we’re excited to introduce a fully integrated and unified brand and expanded set of capabilities that will help organizations better engage customers, increase retention, drive growth, and build defenders.

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To improve the user experience, Higher Logic Vanilla recently introduced several new and improved features, including:

  • Federated Search – Improves user experience by integrating customer-facing content from tools like Zendesk into Higher Logic Vanilla community search. So when a user searches for something, the most relevant results are found, no matter where they are.
  • Deeper Salesforce Integration with Salesforce Activity Sync – Helps customer experience teams understand customer behavior, drive more meaningful conversations, and increase retention with the ability to push community activity directly into Salesforce.
  • Productboard Integration – Streamlines the customer feedback process, better understands customer needs, and creates a stronger product with all community feedback automatically sent to Productboard.

“Higher Logic Vanilla has been a strong partner to work with in our efforts to empower our customers on their digital adoption journey,” says Stephanie Roodhouse, Senior Director of Advocacy and Customer Experience at Whatfix. “With these recent platform integrations, our business can better meet and adapt to our customers’ self-service needs, improve their experience, and drive loyalty, retention, promotion, and growth.”

In addition to these recent integrations, Higher Logic Vanilla expands its functionality with a new visual layout editing experience that allows the user to easily create community pages unique to each client’s brand. This is currently in beta and is expected to launch in June 2022. Additionally, the community pages will be even more mobile responsive and SEO optimized without using custom code.

For more information visit Higher Logic Vanilla.

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Laura Crafts
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