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The government plans to send text messages urging the public to receive a Covid reminder during the holiday season, it has been reported.

The Guardian said the government had asked the UK’s largest mobile operators – EE, O2, Vodafone and Three UK – to send a message on Boxing Day.

The newspaper added that the campaign, which would see messages sent on behalf of the government to tens of millions of customers, has yet to receive final approval.

The government has asked mobile operators to issue a widespread SMS alert, and they have agreed to do so to help fight the national pandemic.

But Hamish MacLeod, director of Mobile UK, the trade association for UK mobile network operators EE, O2, Three and Vodafone, said the networks had agreed to send a “widespread SMS alert”.

He added: “The government has asked mobile operators to issue a widespread SMS alert, and they have agreed to do so to help fight the national pandemic. “

The Guardian said the post would likely be on behalf of the NHS, with the text encouraging all adults to get more vaccinated.

The newspaper reported that the proposed copy of the text message will read, “Get boosted now. Every Adult Needs a Covid-19 Booster Vaccine to Protect Against Omicron Get your Covid-19 vaccine or booster. See the NHS website for more details.


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