Singapore-based operator StarHub has expanded its collaboration with Matrixx Software as it pursues an ambitious plan to become a leading digital service provider in its home market.
StarHub, which has more than 2 million mobile subscribers, will use the software provider’s cloud-native Converged Charging System (CCS) to monetize 4G and 5G autonomous (SA) services using a platform unique. The system will essentially play a key role in the telecom operator’s digital IT infrastructure supporting its prepaid and postpaid mobile customers, Matrixx Software noted in its announcement.
StarHub previously deployed a solution from Matrixx to help launch its digital brand giga! in 2020: this deployment was put into service in less than six months.
Building on this deployment, the telecom operator now aims to harness “the business agility it needs to generate new revenue” by delivering 4G and 5G offerings “with unparalleled flexibility, scalability and efficiency”.
The strengthening of the partnership between the two partners is considered a key part of StarHub’s DARE+ strategic transformation and growth program which it unveiled in 2021 and which aims to position the mobile operator as “a company that connects digital lives client”. It aims to do so by, apparently, “doubling down on digital in everything StarHub does, accelerating value creation, achieving growth without borders, and delivering an endless continuum of experiences that enrich customers’ lives.”
The five-year plan also aims to make StarHub a “beloved digital service provider with frictionless digital engagement at its core,” according to Matrixx Software‘s statement. Among the expected benefits of its transition to a digital player are: Improved customer experiences; faster time to market for connectivity, entertainment and business solutions; and reduced operating costs.
“Leveraging our strengths as a leading digital service provider, we are boldly increasing the agility of our systems, creating an all-digital ecosystem ready to scale for whatever customers want next, from speed and from responsiveness to truly personalized experiences as part of our DARE+ Strategy,” commented Johan Buse, Head of Consumer Business Group at StarHub.
He added that the partnership with Matrixx will allow the pair to build “breakthrough flexibility into our platforms” and deliver “enriching experiences” to customers.
“With our industry-leading 5G monetization platform, we will give StarHub the operational agility they need today to redefine customer experience for the entire Singapore market today.” today and in the future,” said Glo Gordon, CEO of Matrixx Software. She also touted the “transformative success” the companies have achieved through their previous partnership.
The CCS system was also chosen by Telefónica Germany/O2 in March 2021 for the operator’s implementation of a new IT architecture and opportunities to monetize 4G, 5G and fixed services in the consumer and enterprise domains.
Matrixx Software solutions are also used by several other Tier 1 carrier names including Orange, Vodafone, Verizon, Telstra and Zain.
The company recently raised an additional $50 million to invest in R&D efforts and strengthen its presence in the 5G enterprise solutions space, bringing its total funding since launch to $150 million. (See Matrixx recharges its bank balance.)
– Yanitsa Boyadzhieva, Deputy Editor-in-Chief, TelecomTV