Stellantis today defined its software strategy to deploy next-generation technology platforms, leveraging the existing capabilities of connected vehicles to transform the way customers interact with their vehicles, and to generate approximately 20 billion dollars â¬ (1,65,340 crore rupees) of additional annual income by 2030..
This transformation will take Stellantis vehicles from today’s dedicated electronic architectures to an open, software-defined platform that seamlessly integrates into customers’ digital lives. It dramatically expands the options available to customers to add innovative features and services via regular over-the-air updates (OTAs) keeping vehicles fresh, exciting, and up-to-date years after they are built.
âOur electrification and software strategies will support the change to become a sustainable mobility technology company to lead the peloton, leveraging the business growth associated with live features and services, and delivering the best experience to our customers, âsaid Carlos Tavares. , CEO of Stellantis. âWith the three all-new AI-powered technology platforms arriving in 2024, deployed across all four STLA vehicle platforms, we will leverage the speed and agility associated with decoupling the hardware and software cycles. . “
Stellantis plans to invest more than 30 billion euros (Rs 248,010 crore) until 2025 to execute its software transformation and electrification. Stellantis’ software strategy works hand in hand with the company’s vehicle electrification plans, detailed in VE day in July 2021, which aims for more than 70% of its vehicle sales in Europe and more than 40% of vehicle sales in the United States to be low-emission vehicles (LEVs) by 2030. Each of the 14 Iconic brands of Stellantis is committed to offering the best fully electrified solutions.
Five pillars for future software-based growth
Stellantis will develop its software and connected services business thanks to five key pillars:
– Services and subscriptions
– Features on demand
– Data as a Service and Fleet Services
– Vehicle price and resale value
– Conquests, service retention and cross-selling
Stellantis currently has 12 million connected cars that can be monetized around the world. By 2026 it is expected to reach 26 million vehicles and generate around â¬ 4 billion in revenue and by 2030 it will reach 34 million vehicles and around â¬ 20 billion in annual revenue . Monetizable is defined as the first five years of the vehicle’s life.
Three new technological platforms in 2024
Launched in 2024, the three new platforms will be deployed, on a large scale, across Stellantis’ four vehicle platforms over the next two years. The heart of the transformation towards customer-centric services is the new electrical / electronic (E / E) and software architecture, STLA brain.
STLA Brain is fully OTA compatible, with 30 addressed modules, compared to 10 today, which makes it very flexible. It is a fully cloud-integrated, service-oriented architecture that connects the vehicle’s electronic control units to the vehicle’s high-performance central computer (HPC) via a high-speed data bus. It breaks the current link between hardware and software generations, allowing software developers to quickly build and update features and services without waiting for new hardware to launch. These OTA updates dramatically reduce costs for customers and Stellantis, simplify maintenance for the user, and maintain vehicle residuals.
STLA SmartCockpit, built on STLA Brain, will integrate perfectly into the digital life of the vehicle occupants to create a third customizable living space. Studies show that customers spend an average of four years of their lives in their vehicles and it is only increasing.
STLA SmartCockpit, powered by the Mobile Drive joint venture between Stellantis and Foxconn, provides AI-based applications such as navigation, voice assistance, e-commerce marketplace, and payment services.
STLA AutoDrive, developed in partnership with BMW, will offer Level 2, Level 2+ and Level 3 autonomous driving capabilities and will be continuously upgraded through OTA updates.
Since the start of the year, Stellantis has delivered more than 6 million live updates to its vehicles and intends to offer at least quarterly versions by 2026.
Today, Stellantis connected vehicles provide more than three trillion data points, generating timely and actionable insights. Stellantis engineers use this information to shorten the continuous improvement loop for vehicles, improve customer satisfaction, while generating â¬ 1.1 billion in efficiency by 2030.
Each of the Stellantis brands is focused on using software for the greatest benefit of its customers, embodied in their individual commitments.
To support this transformation, Stellantis is creating a software and data academy to retrain over 1,000 internal engineers in multiple roles and grow its software community.
The company is also hiring the best software and AI talent in technology and other industries globally.
By 2024, Stellantis is targeting 4,500 efficiency-driven software engineers, creating talent hubs around the world. These engineers will ensure the perfect execution of Stellantis software ambitions and operate within the ecosystem created by Stellantis partnerships.
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Stellantis bets big on software-driven vehicles, targets â¬ 20 billion in new revenue
Invest more than 30 billion euros by 2025 in the transformation of software and electrification; will have 4,500 software engineers worldwide